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    <loc>https://www.samtrygg.com/location-anya</loc>
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    <lastmod>2025-05-12</lastmod>
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  <url>
    <loc>https://www.samtrygg.com/fretrdesemission</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-06-21</lastmod>
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    <loc>https://www.samtrygg.com/verksamhet-1</loc>
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    <lastmod>2025-02-06</lastmod>
    <image:image>
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      <image:title>Verksamhet</image:title>
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    <image:image>
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      <image:title>Verksamhet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.samtrygg.com/ledning-1</loc>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Ledningsgrupp (old)</image:title>
    </image:image>
    <image:image>
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      <image:title>Ledningsgrupp (old) - Make it stand out</image:title>
      <image:caption>Joel Isaksson, Marknadsansvarig Joel (född 1986) började arbeta som digital strateg på Samtrygg 2018. 2023 tog han över ansvaret för marknadsavdelningen som har till uppgift att starta kundresorna för uthyrare och bostadssökande på samtrygg.se. Joel har en ekonomie magisterexamen med inriktning mot marknadsföring från Handelshögskolan vid Åbo Akademi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/efade3f7-37c0-4a71-8a59-c65da530aa41/Leo-bw1.jpg</image:loc>
      <image:title>Ledningsgrupp (old)</image:title>
      <image:caption>Leo Waldton Björk, Operationsansvarig Leo (född 1995) har arbetat med flertalet arbetsuppgifter inom Operations på Samtrygg sedan 2018. 2022 tog han över ansvaret för för avdelningen som har till uppgift att stödja kundresan för uthyrare respektive hyresgäst genom kundtjänst, försäljning och administration. Innan Leo började på Samtrygg arbetade han med försäljning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/15a3a57e-84fa-4052-a2e8-160caf3f8a92/Namnlo%CC%88st+1.png</image:loc>
      <image:title>Ledningsgrupp (old) - Make it stand out</image:title>
      <image:caption>Jesper Magnusson, Ekonomiansvarig Jesper (född 1993) är ekonomiansvarig på Samtrygg. Han har tidigare i sin karriär jobbat inom ekonomisk fastighetsförvaltning på Novi Real Estate samt som redovisningskonsult på PwC. Jesper har en examen i ekonomi från Örebro universitet och Shanghai University of Finance and Economics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1617106047757-GZKQQUMLH1OEGUJNTE3L/DSC_2145.jpg</image:loc>
      <image:title>Ledningsgrupp (old)</image:title>
      <image:caption>Jim Ankare, VD Jim (född 1978) är VD på Samtrygg. Jim har haft ledande befattningar på Advisa, SF Studios och Scandic innan han började på Samtrygg. Tidigare i karriären verkade Jim som managementkonsult med strategi- och affärsutveckling i olika branscher. Jim är utbildad civilekonom och jurist vid Lunds universitet.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.samtrygg.com/styrelse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544977866161-I35QCVVSLTWR06JQKVSG/solnedga%CC%8Ang.jpg</image:loc>
      <image:title>Styrelse</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/44fb0146-b47a-482a-a0dc-9b6a5c26fd57/Untitled-2.png</image:loc>
      <image:title>Styrelse</image:title>
      <image:caption>Anton Present Hasselgren, Styrelseordförande i Samtrygg Group AB Styrelseordförande (född 1987), invald i mars 2024. Anton Present Hasselgren är en aktiv investerare med 10 års erfarenhet av tech-investeringar, främst som Associate på Rite Ventures. För närvarande agerar Anton ägare och rådgivare för flera marknadsplatser, t.ex. CDON, Nelly.com och Samtrygg. Tidigare har Anton drivit två e-handelsföretag som VD under flera år.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544980719516-J8KE0SHRDXYJ4R3721LM/edited.jpg</image:loc>
      <image:title>Styrelse</image:title>
      <image:caption>Linda Hellqvist, Styrelseledamot i Samtrygg Group AB Styrelseledamot (född 1980), invald maj 2016. Civilekonomexamen med inriktning på internationell marknadsföring. Linda Hellqvist är verksam inom e-handel och har gedigen erfarenhet av digitalt transformationsarbete samt digital kommunikation och e-handel, idag som Senior Director Global Digital på Oriflame Cosmetics. Tidigare bl.a. försäljningsansvarig på Google samt Sälj- och marknadsdirektör på Travelstart Afrika och mellanöstern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/681ca906-aff6-4e02-a585-15b1916919b2/2.jpg</image:loc>
      <image:title>Styrelse - Make it stand out</image:title>
      <image:caption>Armando Coppola, Styrelseledamot i Samtrygg Group AB Styrelseledamot (född 1982), invald i mars 2024. Armando Coppola är en entreprenör med lång erfarenhet av e-handel och finans. För närvarande är Armando Partner &amp; Fund Manager på investmentbolaget Wellstreet som har en portfölj på ca 30 bolag, exempelvis Aura Cloud, Enable Banking och ICANIWILL. Armando har mer än 10 års erfarenhet från finansbranschen, senast som försäljningschef på Nordnet Bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544980758226-VD5VH6NMVVN9ICAUC8ZN/Bernt-Olof+Gustavsson</image:loc>
      <image:title>Styrelse</image:title>
      <image:caption>Bernt Olof Gustafsson, Styrelseledamot i Samtrygg Group AB Styrelseledamot (född 1960), invald i maj 2016. Verksam inom fastighetssektorn. Civilingenjör från KTH med fokus på fastighetsekonomi och Byggnadsingenjör med inriktning på anläggning. Tidigare verkställande direktör KF Fastigheter AB. Har varit anställd med olika typer av fastighetsuppdrag hos Sundbybergs kommunala bostadsbolag Fastighets AB Förvaltaren, Electrolux (publ) och Fastighets AB Viggen. Bernt-Olof Gustafsson är utbildad civilingenjör från KTH.</image:caption>
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  <url>
    <loc>https://www.samtrygg.com/finanansiell-rapportering</loc>
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    <lastmod>2026-03-26</lastmod>
    <image:image>
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      <image:title>Finansiell rapportering</image:title>
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  <url>
    <loc>https://www.samtrygg.com/pressmeddelande</loc>
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    <lastmod>2021-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169185607-M1AHHWN9375CZ1BTGVTV/Anna+9.jpg</image:loc>
      <image:title>Pressmeddelande</image:title>
    </image:image>
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  <url>
    <loc>https://www.samtrygg.com/marknad</loc>
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    <lastmod>2025-11-13</lastmod>
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      <image:title>Marknad</image:title>
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  <url>
    <loc>https://www.samtrygg.com/bolagsstamma</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169890363-6EK8KQYBYUEC3277ZCT5/Namnlo%CC%88st+5.jpg</image:loc>
      <image:title>Bolagsstämma</image:title>
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  <url>
    <loc>https://www.samtrygg.com/rsstmma-2021</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2020-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-24</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2019</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2018</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2017</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2021-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-26</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/business</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169185607-M1AHHWN9375CZ1BTGVTV/Anna+9.jpg</image:loc>
      <image:title>Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/57da81f7-3189-4b40-a4a2-e91eb346d938/Va%CC%88nfo%CC%88retag+2025_orange_1.jpg</image:loc>
      <image:title>Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/market</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637170931700-MJ8JFHWMS208FMUQL340/Namnlo%CC%88st+7.jpg</image:loc>
      <image:title>Market</image:title>
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  </url>
  <url>
    <loc>https://www.samtrygg.com/financial-reporting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637167444357-V0OXA6R6BZO3YO6PYD6N/Anna%2B2.jpg</image:loc>
      <image:title>Financial Reporting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/general-meetings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169890363-6EK8KQYBYUEC3277ZCT5/Namnlo%CC%88st+5.jpg</image:loc>
      <image:title>General Meetings</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/board-of-directors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544977866161-I35QCVVSLTWR06JQKVSG/solnedga%CC%8Ang.jpg</image:loc>
      <image:title>Board of Directors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/44fb0146-b47a-482a-a0dc-9b6a5c26fd57/Untitled-2.png</image:loc>
      <image:title>Board of Directors</image:title>
      <image:caption>Anton Present Hasselgren, Chairman of Samtrygg Group AB  Chair of the board (born 1987), elected in March 2024. Anton Present Hasselgren is an active professional investor and has 10 years of experience in technology investments, mainly as an Associate at Rite Ventures. Currently, Anton is a self-employed consultant focused on marketplaces, e.g. CDON, Nelly.com and Samtrygg. Previously Anton managed two ecommerce companies as CEO for several years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544980719516-J8KE0SHRDXYJ4R3721LM/edited.jpg</image:loc>
      <image:title>Board of Directors</image:title>
      <image:caption>Linda Hellqvist, Board member of Samtrygg Group AB Board member (born 1980), elected in May 2016. Master of Business Administration, with a focus on international marketing. Linda Hellqvist is active in e-commerce and has solid experience of digital transformation work, as well as digital communication and e-commerce, currently as Senior Director Global Digital at Oriflame Cosmetics. Previously Sales Manager at Google, and Sales and Marketing Director at Travelstart Africa and the Middle East, among others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/bd6f149d-22e4-4fa8-ae81-0827388a9695/2.jpg</image:loc>
      <image:title>Board of Directors - Make it stand out</image:title>
      <image:caption>Armando Coppola, Board member of Samtrygg Group AB Board member (born 1982), elected in March 2024. Armando Coppola is an entrepreneur with extensive experience in e-commerce and finance. Currently, Armando is Partner &amp; Fund Manager at the investment company Wellstreet, which has a portfolio of around 30 companies, for example Aura Cloud, Enable Banking and ICANIWILL. Armando. Armando has more than 10 years of experience in the financial industry, most recently as Head of Corporate Sales at Nordnet Bank.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1544980758226-VD5VH6NMVVN9ICAUC8ZN/Bernt-Olof+Gustavsson</image:loc>
      <image:title>Board of Directors</image:title>
      <image:caption>Bernt Olof Gustafsson, Board member of Samtrygg Group AB  Board member (born 1960), elected in May 2016. Active in the real estate sector. Master of Science in Engineering from KTH, with a focus on real estate economics, and Civil Engineer, with a focus on construction. Former CEO of KF Fastigheter AB. He has been engaged in various types of real estate assignments with Fastighets AB Förvaltaren, Electrolux (publ.) and Fastighets AB Viggen. Bernt-Olof Gustafsson graduated with a MSc in Civil Engineering from KTH Royal Institute of Technology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/ledning-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169890363-6EK8KQYBYUEC3277ZCT5/Namnlo%CC%88st+5.jpg</image:loc>
      <image:title>Management Team old</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/b5647700-c774-43f0-a84e-409ed0970445/joel.jpg</image:loc>
      <image:title>Management Team old - Make it stand out</image:title>
      <image:caption>Joel Isaksson, Marketing manager, Joel (born 1986) began working as a digital strategist at Samtrygg in 2018. In 2023, he took over the responsibility for the marketing department, which is tasked with starting the customer journeys for landlords and housing seekers on samtrygg.se. Joel has a Master's degree in Economics with a focus on Marketing from the Turku School of Economics at Åbo Akademi University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/32c0da33-e315-46ca-8cd4-2eb8b0940a05/Leo-bw1.jpg</image:loc>
      <image:title>Management Team old</image:title>
      <image:caption>Leo Waldton Björk, Operations manager Leo (born 1995) has worked with most activities within Operations at Samtrygg since 2018. As of 2022, he is responsible for the Operations department, which is supporting the customer journey for landlords and tenants through customer service, sales and administration. Before Leo started at Samtrygg, he worked in sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/15a3a57e-84fa-4052-a2e8-160caf3f8a92/Namnlo%CC%88st+1.png</image:loc>
      <image:title>Management Team old - Make it stand out</image:title>
      <image:caption>Jesper Magnusson, CFO Jesper (born 1993) is the CFO at Samtrygg. Earlier in his career, he worked in financial property management at Novi Real Estate, and as an accounting consultant at PwC. Jesper graduated with a Bsc Business and Economics from Örebro University and Shanghai University of Finance and Economics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1617106047757-GZKQQUMLH1OEGUJNTE3L/DSC_2145.jpg</image:loc>
      <image:title>Management Team old</image:title>
      <image:caption>Jim Ankare, CEO Jim (born 1978) is the CEO of Samtrygg. Jim has held senior positions at Advisa, SF Studios and Scandic before joining Samtrygg. Earlier in his career, Jim worked as a management consultant with strategy and business development in various industries. Jim holds a MSc in Business and economics and an LLM in Business law from Lund University.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/pressmeddelande-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-24</lastmod>
    <image:image>
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      <image:title>Press Releases</image:title>
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  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q2-2022</loc>
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    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1660815920418-BFARHZRQS0E2I1LWHAZL/Johan+beundrarQ2+22.jpg</image:loc>
      <image:title>Hem (Q2 2022)</image:title>
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  </url>
  <url>
    <loc>https://www.samtrygg.com/home-q2-2022</loc>
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    <lastmod>2022-11-04</lastmod>
    <image:image>
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      <image:title>Home (Q2 2022)</image:title>
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  </url>
  <url>
    <loc>https://www.samtrygg.com/agare</loc>
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    <lastmod>2022-12-27</lastmod>
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      <image:title>Ägare</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hemq3</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1668599098897-2JHYKP8WO19N083H011P/Johans+TV+Q322.jpg</image:loc>
      <image:title>Hem</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/home-q3-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1668599342838-0XHEBENURB9DW225Q5UV/Johans+TV+Q322.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q1-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1683017113701-PHL6DLYCS4WZPRWVLXMS/Johans+TV+Q123.png</image:loc>
      <image:title>Hem (Q1 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/home-q1-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1683017274445-WXIC0WFZNGMJBRTLTB0P/Johans+TV+Q123.png</image:loc>
      <image:title>Home (Q1 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/foretradesemission2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637167444357-V0OXA6R6BZO3YO6PYD6N/Anna%2B2.jpg</image:loc>
      <image:title>Företrädesemission 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1693412358528-7AZUYOP11LSRKADN1RN3/Johans+TV+q2-23.jpg</image:loc>
      <image:title>Hem  (Q2 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/home-q22023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1693412466340-I8R4CISLMALEKI0V1RJ6/Johans+TV+q2-23.jpg</image:loc>
      <image:title>Home  (Q2 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hemq32023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1698939360444-FBX3SKYV2IIXZY7SJLYE/Johans+TV+q3-23.jpg</image:loc>
      <image:title>Hem (Q3 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/homeq32023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1698939422105-SJCGLTQ0YWABOGE5WKKG/Johans+TV+q3-23.jpg</image:loc>
      <image:title>Home (Q3 2023)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q4-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1706818618638-DMTCOLI5SQEUAR63NTTM/Johans+TV.jpg</image:loc>
      <image:title>Hem-Q4-2023</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem-Q4-2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem-Q4-2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/home-q4-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1706818750717-2SWB8MF27PHMKLCFQHVH/Johans+TV.jpg</image:loc>
      <image:title>Home-Q4-2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-10</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/marknad-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637170931700-MJ8JFHWMS208FMUQL340/Namnlo%CC%88st+7.jpg</image:loc>
      <image:title>Valberedning</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/marknad-1-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637170931700-MJ8JFHWMS208FMUQL340/Namnlo%CC%88st+7.jpg</image:loc>
      <image:title>Nominating committee</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hemq12024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1715092683656-VZO9V22J9APZ9F4LKUKB/Johans+TV+Q1+24.png</image:loc>
      <image:title>Hem (Q1 2024)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem (Q1 2024) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem (Q1 2024) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/homeq12024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1715092840957-50ZKLS6Y1FZZOX6B2E1V/Johans+TV+Q1+24.png</image:loc>
      <image:title>Home (Q1 2024)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q2-2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1722531893666-LIWTPRBXP68EP61E2D9T/Johans+TV+Q2+24.png</image:loc>
      <image:title>Hem Q2 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem Q2 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem Q2 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1722532155492-TJ7SJ000DEZ4ZHRXDV9Y/Johans+TV+Q2+24.png</image:loc>
      <image:title>Home (Q2 2024)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hemq32024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1730725563962-YQKTOJK5REERVFYS3KOT/Johans+TV.png</image:loc>
      <image:title>Hem Q3 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem Q3 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem Q3 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/rsstmma-2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem-q1-2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/2694bf69-a698-4478-b251-5cab63f35358/Johans+TV.png</image:loc>
      <image:title>Hem-q1-2025</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem-q1-2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem-q1-2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/homeq12025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/2694bf69-a698-4478-b251-5cab63f35358/Johans+TV.png</image:loc>
      <image:title>Home-q1-2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169890363-6EK8KQYBYUEC3277ZCT5/Namnlo%CC%88st+5.jpg</image:loc>
      <image:title>Management Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/eb927a36-2c7a-4832-95f6-0ff8d138a8e0/DSC07737.jpg</image:loc>
      <image:title>Management Team - Make it stand out</image:title>
      <image:caption>Leo Waldton Björk, Business Area Manager P2P Leo Waldton Björk (born in 1995) has been part of Samtrygg’s P2P operations since 2018. In 2022, he assumed responsibility for the department supporting the customer journey for both landlords and tenants through customer service, sales, and administration. Prior to joining Samtrygg, Leo worked in sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/04a8a2e6-c016-4e05-a1e7-a9ed252782ac/DSC07734.jpg</image:loc>
      <image:title>Management Team - Make it stand out</image:title>
      <image:caption>Hedda Uhnér, Communications Manager Hedda Uhnér (born in 1998) joined Samtrygg in 2023 as a digital marketer and point of contact for investor relations (IR) and public relations (PR) matters. She is responsible for the company’s overall internal and external communications. Hedda holds a degree in Marketing Communications from Stockholm University.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/b52f2f5a-27de-4b98-9463-b1e5e7079b51/DSC07749.jpg</image:loc>
      <image:title>Management Team</image:title>
      <image:caption>Jim Ankare, CEO Jim Ankare (born in 1978) has served as the CEO of Samtrygg since 2021. He previously held senior positions at Advisa, SF Studios, and Scandic. Earlier in his career, Jim worked as a management consultant specializing in strategy and business development across multiple industries. He holds a MSc in Business and economics and an LLM in Business law from Lund University.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/ledningsgrupp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1637169890363-6EK8KQYBYUEC3277ZCT5/Namnlo%CC%88st+5.jpg</image:loc>
      <image:title>Ledningsgrupp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/eb927a36-2c7a-4832-95f6-0ff8d138a8e0/DSC07737.jpg</image:loc>
      <image:title>Ledningsgrupp - Make it stand out</image:title>
      <image:caption>Leo Waldton Björk, Affärsområdesansvarig P2P Leo (född 1995) har arbetat med P2P-affären på Samtrygg sedan 2018. 2022 tog han över ansvaret för för avdelningen som har till uppgift att stödja kundresan för uthyrare respektive hyresgäst genom kundtjänst, försäljning och administration. Innan Leo började på Samtrygg arbetade han med försäljning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/04a8a2e6-c016-4e05-a1e7-a9ed252782ac/DSC07734.jpg</image:loc>
      <image:title>Ledningsgrupp - Make it stand out</image:title>
      <image:caption>Hedda Uhnér, Kommunikationsansvarig Hedda (född 1998) började arbeta på Samtrygg 2023 som digital marknadsförare och kontaktperson för IR- och PR-frågor. Hon har ett övergripande ansvar för bolagets interna och externa kommunikation. Hedda har en examen i marknadskommunikation från Stockholms universitet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/b52f2f5a-27de-4b98-9463-b1e5e7079b51/DSC07749.jpg</image:loc>
      <image:title>Ledningsgrupp</image:title>
      <image:caption>Jim Ankare, VD Jim (född 1978) är VD på Samtrygg sedan 2021. Jim har haft ledande befattningar på Advisa, SF Studios och Scandic innan han började på Samtrygg. Tidigare i karriären verkade Jim som managementkonsult med strategi- och affärsutveckling i olika branscher. Jim är utbildad civilekonom och jurist vid Lunds universitet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hemq22025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/1cde99d7-ad15-4f32-95ff-61f994025775/Johans+TV+Q2+25.png</image:loc>
      <image:title>Hem (Q2-2025)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/7b382637-2c30-4e03-b523-f5f63604c515/Avanza_logo_RGB_hires.png</image:loc>
      <image:title>Hem (Q2-2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/90f628fa-c3aa-4b3c-a380-3145c181e2fb/nordnet-logo.png</image:loc>
      <image:title>Hem (Q2-2025) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/homeq2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/6629b8c6-38cd-475f-a1d4-e0952a1a86a8/Johans+TV+Q2+25.png</image:loc>
      <image:title>Home (Q2 2025)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/extra-bolagsstmma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
  </url>
  <url>
    <loc>https://www.samtrygg.com/hem</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/574d5c3586db431f094db232/22c23e69-0781-4b22-b6e6-ee7e748f0d50/Johans+TV.png</image:loc>
      <image:title>Hem</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.samtrygg.com/homeq3</loc>
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