Board of Directors
Linda Hellqvist,
Chairwoman of Samtrygg Group AB
Chair of the board (born 1980), elected in May 2016. Master of Business Administration, with a focus on international marketing. Linda Hellqvist is active in e-commerce and has solid experience of digital transformation work, as well as digital communication and e-commerce, currently as Senior Director Global Digital at Oriflame Cosmetics. Previously Sales Manager at Google, and Sales and Marketing Director at Travelstart Africa and the Middle East, among others.
Armando Coppola,
Board member of Samtrygg Group AB
Board member (born 1982), elected in March 2024. Armando Coppola is an entrepreneur with extensive experience in e-commerce and finance. Currently, Armando is Partner & Fund Manager at the investment company Wellstreet, which has a portfolio of around 30 companies, for example Aura Cloud, Enable Banking and ICANIWILL. Armando. Armando has more than 10 years of experience in the financial industry, most recently as Head of Corporate Sales at Nordnet Bank.
Christian Dal,
Board member of Samtrygg Group AB
Board member (born 2001), elected in June 2026. Holds a Bachelor’s degree in Business and Economics from Uppsala University. Christian Dal operates within finance and investments, across both listed and private markets. Christian is currently active within the investment company Artilia AB. Previously, Christian has worked at, among others, Nordic Growth Market and Analyst Group, both of which operate within the financial industry.
Anton Present Hasselgren,
Board member of Samtrygg Group AB
Board member (born 1987), elected in March 2024. Anton Present Hasselgren is an active professional investor and has 10 years of experience in technology investments, mainly as an Associate at Rite Ventures. Currently, Anton is a self-employed consultant focused on marketplaces, e.g. CDON, Nelly.com and Samtrygg. Previously Anton managed two ecommerce companies as CEO for several years.